Amazon Prime Video has achieved a remarkable milestone in 2025, reporting 315 million monthly ad-supported viewers worldwide. This marks a sharp rise from 200 million in April 2024, underscoring Prime Video’s dominance in the OTT space. In the United States alone, the platform now attracts 130 million monthly viewers, positioning itself as one of the most influential streaming services globally.
This surge reflects the growing appetite for diverse OTT content and Amazon’s ability to blend global blockbusters with regional storytelling. For advertisers, this audience scale translates into unprecedented reach across demographics and geographies.
Fresh Originals & Blockbuster Releases
Prime Video continues to strengthen its content library with a mix of international and regional titles:
- Fallout (2025–26): A live-action adaptation of the legendary video game franchise, promising a gritty post-apocalyptic narrative.
- Spider-Noir: A Marvel-inspired noir series that expands Prime Video’s superhero slate with a darker, stylistic tone.
- Elle and Beast Games: Newly announced originals that highlight Prime Video’s commitment to varied genres.
- The Family Man Season 3: Starring Manoj Bajpayee, this highly anticipated Indian thriller returns on November 21, 2025, continuing its mix of espionage and family drama.
- Suranga (Re-release): Isha Koppikar’s gripping heist thriller, originally on Atrangii App, now finds a new audience on Prime Video.
Advertising & Tech Innovations
Amazon Ads has rolled out AI-powered campaign tools and a unified Campaign Manager. These updates simplify advertiser workflows, allowing brands to:
- Automate campaign optimization with AI insights.
- Access unified dashboards for cross-platform performance.
- Leverage Prime Video’s massive audience for targeted storytelling.
November Content Additions
Prime Video added 53 new shows and movies in November 2025, surpassing Netflix’s 43 additions. Highlights include:
- Playdate starring Kevin James.
- Mithra Mandali, a regional drama with strong emotional appeal.
- Complete seasons of Gossip Girl, The O.C., and Legacies, catering to nostalgia-driven audiences.
Weekly OTT Lineups
Between November 2–9, Prime Video featured a mix of psychological thrillers, teen dramas, and regional stories, aligning with the broader OTT trend of genre diversity. By consistently refreshing its lineup, Prime Video keeps audiences engaged and ensures high retention rates.