Global Reach: Sony LIV has officially stepped into the international OTT arena by partnering with YouTube TV and YouTube Primetime Channels. This move allows audiences in the US, UK, France, Germany, and Australia to directly subscribe and enjoy Indian originals without needing a separate app.
Competitive Pricing: Subscription plans are designed to be affordable and accessible—$7.99 in the US, £7.99 in the UK, €8.49 in France/Germany, AUD 13.99 in Australia.
Content Powerhouse: The platform’s library includes critically acclaimed series like Scam 1992, Rocket Boys, Maharani, Tanaav, and Mayasabha. These shows have already built a loyal fanbase in India and are now set to attract global audiences.
Sports Streaming Edge: Sony LIV continues to strengthen its sports portfolio with UEFA Champions League 2025/26, cricket qualifiers, and exclusive football coverage—making it a one-stop destination for both entertainment and live sports.
Upcoming Originals: Titles such as Mirage and The Chronicles of the 4.5 Gang promise to expand its storytelling range, blending drama, suspense, and youthful narratives.
ZEE5 – Bold Experiments & Fresh Narratives
New Originals:
Inspection Bungalow – a Malayalam horror-comedy that mixes supernatural elements with quirky police drama. While experimental, it’s being noticed for its unique blend of humor and scares.
Saali Mohabbat – Tisca Chopra’s directorial debut, featuring Radhika Apte, Divyenndu Sharma, and Anurag Kashyap. This mystery-thriller dives deep into themes of love, betrayal, and hidden truths.
Genre Diversity: ZEE5 is pushing boundaries with crime thrillers (Nishaanchi), revenge sagas (Malice), regional mysteries (Dashavatar)**, and supernatural comedies—ensuring a wide spectrum of content for different audience tastes.
Future Buzz: Highly anticipated projects like The Family Man Season 3 and The Bengal Files are expected to boost ZEE5’s subscriber engagement and cement its position as a leading OTT player.
Industry Impact
Sony LIV is clearly positioning itself as a global OTT contender, taking Indian originals to international audiences and competing with giants like Netflix and Amazon Prime.
ZEE5 is focusing on experimental storytelling and strong ensemble casts, appealing to both mainstream and niche viewers.
Together, these platforms are reshaping India’s OTT landscape by offering global accessibility + diverse content, giving audiences more choice, more genres, and more reasons to stay hooked.
